
A content management system (CMS) is software that makes it easy for non-techies to organize and manage web content.
That’s big, because it makes maintaining and updating a website simple and affordable.
Once upon a time updating a website meant passing off your polished and perfected writing to a programmer who would convert it into a mishmash of computer lingo, often unintentionally skewering some of the finer points of style and layout (”You wanted a new paragraph where?”). The process was slow and painful for everyone involved, not to mention expensive.
Nowadays, thanks to the advent of WYSIWYG editors (”What You See Is What You Get,” like the Bold and Italic functions in Microsoft Word) and content management systems, you don’t need a degree in computer science to update a website. If you can successfully send an e-mail, you can update a web page. Of course CMS’s can range from free, open source software to enormously expensive custom-designed solutions. Of course we recommend using WordPress, which is technically a blog system but can easily be used as a CMS to run websites.
A CMS is an enormous boost to the small business or organization that doesn’t have a massive tech budget.
It simplifies the process and puts the website back into the hands of content creators, allowing you to spend more time on what really matters—your content.